Paul Gueller is a freelance graphic designer for interactive and web applications, in addition to experience in database design and implementation, commercial illustration and photography.
Take a look at the portfolio of projects below, browse the resume, or take a few moments to send a message.
Objectives
Support the President’s Challenge health initiatives and encourage nationwide participation by creating an atmosphere of competition. Also, provide a means to distribute public relations and promotional materials.
Deliverables
Present an engaging experience in an functional site that is also compliant with user accessibility standards. Increase visitor retention with an Ajax-enabled ticker displaying the number of new participants in near real time.
Visit http://presidentschallenge.org/national_challenge
Objectives
Unify the Johnson Outdoors brands with a common element on the bottom of each site's page that cam be easily updated and does not interfere with search engine crawls.
Deliverables
Create a lightweight JavaScript file that is accessed remotely and adds new elements in the Document Object Model using simple parameters passed to it, including varied color schemes and backgrounds.
Visit http://www.johnsonoutdoors.com/jocorpbrandfooter
Objectives
Create an online space that reflects the style and talents of the designer, including an organized presentation of information and a multi-disciplinary background.
Deliverables
Multi-functional single page website that displays thumbnails and examples of the artist's work, allows the user to send a secure message via e-mail, and view and download resume PDFs. Integrated with Google analytics for marketing and hit tracking.
Objectives
Provide timely medical information for monthly topics in conjunction with Park Nicollet Health Services and sponsoring media partners. Increase awareness of the clinic system and the services they offer through physician articles and interactive modules.
Deliverables
Search engine optimized, dynamic, standards-compliant web site that allows content and colors to be updated using a phpMySQL relational database. Automatically generates RSS feed as articles are published.
Visit http://StayHealthyMN.com
Objectives
Feature star players in banner ads to promote sales of ticket packages for Marquette basketball. Incorporate the ideas and look of the corresponding print campaign with established and recognizable style, fonts and colors.
Deliverables
Two campaigns of Flash banner ads to run in various sizes on websites targeting the Milwaukee area; including JS Online, 103.9 The Hog, and OnMilwaukee. Meet requirements set forth by media vendors and ensure compatibility with ActionScript.
Visit http://spec.paulgueller.com/marq_masthead/
Objectives
Design banner ads that retain look and message of print/outdoor campaign and will increase attendance at annual event. Ads must conform to strict filesize limits and specifications.
Deliverables
Three 728 x 90 ads, three 160 x 600 ads, and one 300 x 250 ad distributed to local online publications including JS Online and OnMilwaukee.
Objectives
Connect local charities with potential volunteers in an unprecedented community initiative. Allow coordinators to manage listings and communication with applicants securely via ASP.NET interface. Enable multiple layers of editing privileges: from coordinators at non-profit organizations to site moderators and top-level administrators.
Work with a committee of sponsors, quickly establish project plan and time line, and negotiate external resources as needed to provide specialty services.
Deliverables
Custom developed application to display and sort listings by category as well as search content using user-specified criteria. Back-end included a dashboard to track the success of listings and contact applicants. Reporting features were also built to analyze and output data.
Visit http://ProjectRippleEffect.com
Objectives
Redesigned web2.0 look and feel of site interface, to reflect new branding and progressive direction of company.
Deliverables
Provide pixel-correct web templates as Photoshop documents, as well as usage information and interface creation guidelines.
Objectives
Publicize niche travel agency, emphasizing promotional tourism photos and featuring information about tour and cruise packages. Provide resources for group leaders and travel professionals to coordinate and contract services.
Deliverables
Initial site design and programming of online brochure that presents package information and allows the visitor to contact an agency representative.
Visit http://EuroWorldHolidays.com
Objectives
Announce industry-specific event to past and potential attendees using e-mail direct marketing. Retain look and feel of printed materials using web optimized colors, fonts and images.
Deliverables
HTML e-mail news "blast" delivered using Lyris ListManager and subscription service. Comparable hosted and text-only content created to ensure accessibility.
Objectives
Provide bulletin board forum for railroad history enthusiasts to discuss topics, exchange information, and share resources.
Deliverables
ASP.NET discussion board with secure content management. Multi-tiered permissions for moderating and administering postings.
Objectives
Promote hospital services, staff, and facilities by publishing monthly informational articles from medical experts. Additionally foster community awareness and education while making the process consistent and manageable.
Deliverables
Convert site design and architecture from static pages to dynamic content using PHP with MySQL. Seamless RSS feed generation and automatic site map updates additionally resulted from transition to database managed content.
Visit http://GreaterHealthMatters.com
Objectives
Allow visitors to purchase CDs from and view the schedule of professional flutist Stephanie Collins. Provide a guestbook for testimonials and fans, in addition to a contact/request form to get information or inquire about performances.
Deliverables
PayPal integrated eCommerce site. ASP.NET secure back-end to allow the performer to administer the guestbook, update the calendar, and maintain product details and inventory.
Visit http://spec.paulgueller.com/blueLuminare
Objectives
Template design that reflects the salon’s association with and certification by Aveda. Establish clean, organic look and feel with basic the functionality of an online brochure.
Deliverables
Working CSS standards-compliant spec page and interface that can be added to as project progresses; including personalized features like appointment booking with preferred stylists.
Visit http://spec.paulgueller.com/scissors/
Objectives
Working with student event coordinators, establish identity and brand for weekend retreat aimed at developing leadership skills in young people.
Deliverables
Collateral materials including informational booklet/poster, die-cut folder, name badges, and tee shirt.
Objectives
Illustrate suits, face cards and backs to create items and packaging themed toward German card game that retain coherent “woodcut” feel in a limited palette.
Deliverables
Playable deck of 52 cards, slipcase and rules sheet.
Objectives
Create piece for student theatre event that compliments and reflects the tone and themes of the performance.
Deliverables
Two-color program with custom binding that was distributed to attendees of the show. Cover illustration created from composite of photographs.
Objectives
Update identity materials and establish branding for small bike shop, incorporating themed letter form and abstracted shapes. Due to small budget, all pieces limited to two colors.
Deliverables
Complete identity system: including logo, letterhead, envelope and business card. Design unique product/services catalog and promotional direct mail postcard featuring the new style.
